Jason Dorf is a serial entrepreneur and results-driven executive leader with deep experience in wholesale, retail, e-commerce, and product innovation. Jason is an expert in creating new business opportunities for multi-platform brands. He has a track-record of accomplishments in creating new brands, increasing revenue, and driving product innovation.

Currently, Jason is the co-founder and CEO of the iconic LittleMissMatched brand. He is overseeing the successful re-launch of the brand, which was originally co-founded in 2003 by Jason. He re-acquired the brand in 2017; he was (and is again) the creative driver behind the colorful “mismatched” socks in odd numbers for pre-teens. Inspired by creativity and individual style, LittleMissMatched grew under Jason’s leadership to become a breakaway brand offering a wide range of products from books to bedding, pjs to pencil pouches and flip flops to furniture. The brand developed retail locations at premier destinations including Downtown Disneyland, Downtown Disneyworld, Grand Central Terminal and along 5th Avenue in Manhattan.

Jason has appeared on CNBC’s “The Big Idea with Donny Deutsch” for LittleMissMatched and in connection with the brand has been covered by leading media outlets including USA Today, CNN, Fortune Small Business, The New York Times, Entrepreneur Magazine and many more.   Additionally, LittleMissMatched is highlighted by Marketing Guro Seth Godin in his best-selling book, “Purple Cow”.

Jason was Named one of Business Council of Westchester’s Rising Stars “40 under 40” in 2008. He has also been a guest lecturer at NYU and Marist College.